7 Days in a Sentra

The following is from the profile page of 7daysinasentra, a short film by Marc Horowitz:

''This is a journal of 7 Days in a Sentra, an experiment I just completed. Lived in my car for a week, caught it on film and posted for the world to behold. Made some new friends, discovered myself, discovered another use for shrink-wrap, watched seagulls fight. Check it out. Or don't.''

7 Days in a Sentra is also a short film/commercial in an advertising campaign for the Nissan Sentra. You can see it - or part of it - here on the official Nissan USA website.

The LiveJournal Sponsored Community 7daysinasentra was created on September 13. All of its posts are just copies of posts on the main blog; no interaction from the campaign with people commenting on the LJ posts has been noticed. Both the LJ and Vox versions seem like they were made to funnel people to the main franchises of the MySpace and official TypePad hosted blog.

7daysinasentra uses Google Analytics on their Sponsored Community, just like Science of Sleep.



7 Days in a Sentra ( 7daysinasentra ) was also allowed to set a 1x1 transparent GIF (a web bug) from advertising servers while they were being featured on the front page. This means their (or one of LiveJournal's?) advertising companies, Atlas Solutions, was able to track every time the front page of LiveJournal was loaded with the web bug, which is probably why they claim to be able to offer "an unobstructed view of everything your customer does".

You can use Adblock or Adblock Plus to block the URLs associated with Atlas Solutions:

http://view.atdmt.com/ http://atdmt.com/

This will prevent any web bugs of theirs from loading.

Links

 * Official blog: Seven Days in a Sentra.
 * Vox blog: 7daysinasentra.